Client: Hungarian Neighbor
Year: 2024
Kategorie: Brand Design

Hungarian Neighbor is a thoughtful and design-oriented project aimed at showcasing the beauty and distinctiveness of Hungarian wines to an international audience, particularly in Vienna. At its core, the initiative seeks to forge connections—geographically between Hungary and Austria, as well as amongst individuals through their mutual appreciation for wine.

The design ethos marries minimalism, elegance, and timelessness, thereby appealing to the modern, discerning wine aficionado. Colours such as matte green, bold red, and Bordeaux mirror the liveliness of Hungarian vineyards and the extensive palette of wines on offer, whilst the typography radiates strength and finesse.

The project caters to a diverse demographic, including community-focused “Neighborly Navigators”, worldly “Global Grazers”, those in pursuit of quality “Sophisticated Sippers”, and culturally inclined “Viennese Vintners”. Each segment unites their love for wine with varying experiences and expectations.

A genuine and refined visual language accentuates the authenticity and specialty of the natural environment and the wines themselves. Hand-drawn illustrations underscore the artisanal and personal community spirit of wine enjoyment, adding a personal flair to the brand.

Hungarian Neighbor signifies more than merely a wine store; it represents the exploration of the diversity and culture of Hungarian wines through a meticulously curated brand experience, extending an invitation to discover and share unforgettable moments.