Customer: Saigon Restaurant
Location: Wien
Year: 2021
Website: saigon.at
Category: Brand Design

Near to the Vienna Naschmarkt, directly behind the Secession, lies the popular Vietnamese restaurant “Saigon”, which will now undergo a total renovation over summer 2021.

With the redesign of the interior, a new brand identity was also created for the Saigon am Getreidemarkt at the same time. The new word/image logo, consisting of the proper name “Saigon” as well as a round, geometric emblem, gives the new logo design a modern connotation while also retaining a classic appearance.

As a traditional Vietnamese restaurant, Saigon offers an especially authentic restaurant experience for its guests. The authenticity of the Vietnamese culture played a crucial role in the development of the design. Based on the flora and fauna of the country, the new design is radiant in a color spectrum of green, yellow and orange tones that brings visitors closer to the cheerfully colored nature of Vietnam.
The theme of nature is continued in the selection of design elements, consisting of photo-realistic motifs combined with illustrated elements, such as those used in the wallpaper designs. This creates a coherent overall appearance that is also seamlessly integrated into the new interior.